Fractional CMO Sydney | Strategic Marketing Leadership for $2M-$20M Bu...

Creating great taglines that stick in the mind of the consumer is not an easy task.
Especially for small businesses that may not have the resources to use an advertising or specialist branding agency. However, the task is not impossible if you know the key elements of creating a great tagline. It helps to look at some of the great taglines...

Testimonials are a key marketing tool for any business. Used effectively, they can increase your credibility and help improve sales conversion in your marketing campaigns.
But many businesses shy away from gathering testimonials from happy clients; many are just too embarrassed to ask....

Are you a born salesman? No, neither am I.
When I hear that term, images of a smooth talker who hoodwinks customers into handing over their cash come to mind. It’s an outdated concept, but a stereotype that still exists today.
I have a different philosophy. I think good salespeople are trained, not made. Sure, some are good at building rapport, and others very personable, but at the top end of town, if you don’t know your stuff – you are going to get found out....

How often have you received a piece of marketing collateral and thought ‘backyard operation’?
Small business owners know their trade. Be they a physiotherapist, mechanic or veterinarian, the service they provide to their customers is likely first-rate. But if you are their first-time customer, you are, however, trusting a stranger with some pretty...