The Marketing Eggspert Blog | The EggSperts of Marketing

Preparing to attend a trade show can involve a lot of hands-on preparation. Between designing a trade show exhibit, assembling a team and choosing a giveaway item, taking the time to actively promote your brand’s attendance at the event can easily go...

Now that the 2014 Small Business Influencer Awards are underway, we’re looking for more submissions in all categories, but particularly in our two newest:
Marketing Campaign
Growth Story

As I’ve said before, micropreneurs have a different set of worries than small business owners who operate larger companies. We’re less concerned about payroll and more concerned about paying ourselves. Let’s look at five of the biggest headaches we gnash...

Facebook, Twitter, Google +, LinkedIn, Pinterest – We live in an age of social media networks. For marketers, ignoring the shift from brands telling a story to consumers, to consumers telling a brand’s story is dangerous.
The worlds of public relations and marketing have merged. Now, the story brands tell on websites and social media networks garner the attention of the public. Reporters turn to Twitter to find the latest topics of conversation. Consumers turn to peers...