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The ad industry is abuzz with the recent announcement that Google is seeking an industry alternative to the “third-party cookie” in 2 years time. From AdAge:
Google says it’s launching an initiative called “Privacy Sandbox,” a collaboration with other industry players to find alternatives to cookies while limiting the fallout to publishers and the rest of the ecosystem. Cookies are the digital tokens that...

What is 1st Party Data?
First party data is information a company has directly collected itself on a consumer.
For a brand, this data could be personally identifiable information (PII) such as name, mailing address, email address, and phone number. It could also be the technical identifiers such as cookies or mobile device IDs associated with an anonymous user...

Privacy has become an increasingly hot topic in ad tech. From GDPR to ITP 2.0, marketers are becoming increasingly conscious of the importance of privacy, which they now have to actively balance against the need for transparency and accountability. Recently...

Brian Andersen of Luma Partners recently spoke at the Truth in Measurement summit, where leading brands and publishers gathered to discuss adopting a common approach for measurement that balances transparency, privacy, and consumer data protection. His...