Main Path | Your Accomplice In Making You Wealthy

The world of digital marketing is in a constant state of evolution, transforming alongside the fluxing state of consumer preference, and technological innovation. For digital marketers, this means that staying ahead of the curve relies upon keeping their...

We’ve talked about the importance of research during discovery and its necessity when building a marketing strategy, but it turns out that doing the research is half the battle. In fact, it’s probably a fourth of the battle. What’s next?
Having the research isn’t enough; not all research is equal and some might be contradictory. Only once you’ve curated and processed your research can you build a strategy....

Alright, before you start rolling your eyes and shutting down because you hate reality television, let me explain what sparked this post.
I admit I am an avid reality television watcher. It is a curse that I can’t cure. As I was watching the Real Housewives of Orange County Reunion, I was instantly startled by Vicki Gunvalson, one of the original housewives from the first season, who proclaimed...

Want higher profits? Of course you do! And what’s the key to better profits? While it may not be the first answer that comes to mind, the key to better profits lies in your employees’ happiness. As a Forbes.com article points out, it pays to invest in...