I tell stories... » Mags L Halliday

I want to share five of the sources of valuable audience insight I use. When I’m advising on communications and storytelling, my first question is ‘who is the audience?’. There’s follow up questions, but I’ll also check in with some data sources.
I’llsometimes run my own survey to collect and analyse information if Ican’t build on others’ work. For example, I’m running a survey oninternal communications in the south west until mid-December (contactme if you want to take part)....

I spent some of last Friday at Exe-Lit, the Exeter Literary festival. Now in its second year, every session I got to was worth it. And, wonderfully, I could nip into them rather than feeling like I had to cram as many as possible into a day.
Iwas sad that the morning exploring the worlds of Sherlock Holmes wascancelled. Having contributed to the huge non-canonical shareduniverse with my storyset on the Necropolis Railway,I’d been looking forward to a morning with other modern Watsons. (Itdid...

I’ve been reading the Remotely Interested report from Jenni Field (Redefining Communications) and Benjamin Ellis (SocialOptic). I was particularly interested in the findings about line management and information flow.
Remotely Interested finds remote workers do not feel overwhelmed: only 3 per cent report they got too much information. In fact 27 per cent feel they don’t have enough information....

I can happily procrastinate with stationery for weeks. I’ll pin heaps of cute bullet journal layouts, and feel obligated to check the sale rack in the local supermarket. I’ve a drawer of notebooks, and still buy more. If you’re thinking of freelance...