Employer Branding, Driven by Data - Link Humans

EVP activation can be an elusive goal for employer brand professionals. Positioning statements and brand pillars are essential, but you really need people to feel it in their day-to-day. Authenticity is key.
In this episode of the Employer Branding Podcast, we spoke with Neil Daly, Global Head of Employer Brand & HR Communications at RWE. He shared how his team has activated their EVP throughout their organization by putting people at the center of employer...

CBRE is the largest commercial real estate firm in the world, but if you’re not a broker, you’ve probably never heard of them. So what do they do with their employer brand to stand out to other talent pools? And how do they measure their impact?
That’s exactly what we discussed with Debbie Celado, the Global Head of Talent Marketing at CBRE. We caught up with her at Talent Acquisition Week for a fireside chat about measuring your employer reputation and why, for a B2B, your people are your brand...

Attracting and retaining highly talented young professionals is an important issue for multinational companies (MNCs) in China. Seventeen years ago, 41% of high-skilled Chinese professionals preferred foreign MNCs as their first choice of employment...

Some brands will always hold a special place in our hearts. But just because you’re hiring for someone’s dream job doesn’t guarantee they’ll be the right fit for your team.
In this episode of the Employer Branding Podcast, we talk to Andrew Paterson, the Global Employer Brand and Talent Attraction Lead at the LEGO Group, to hear how they face this unique talent challenge and incorporate a sense of fun and play into everything...