Modern Viking – Exploring Masculinity, Veganism & Wellness

I’m extremely excited to announce that as of 6th June 2017, I have signed an exclusive sponsorship contract with the leading UK vegan protein brand, Vivo Life! This partnership, with an initial 1 year contract, will allow myself to focus 100% on my mission...

While writing my upcoming nutrition book(s), I got somewhat distracted during my research phase. Drawn into the world of industrial meat production, a corrupt self-regulating industry where profits are placed above nutrition or health, I became conflicted...

You probably don’t have enough fucking friends. Because that’s just what happens when you get older right? 1 in 10 people in the UK said they didn’t have a single close friend.
“People grow apart. Life happens. You get married and have kids.”
These are excuses, not reasons. Everyone is capable of maintaining at least 1-3 friendships, providing you prioritise it. But why bother?...

One of the running themes throughout How To Become A Modern Viking is that of self-acceptance versus self-improvement. I faced many demons in myself, and my journey towards discovering my inner warrior involved a combination of both facing these demons...