Lawton Gallagher Group – Professional Online Marketing

We work with a lot of nonprofits and nonprofits work with a lot of volunteers. It takes a gentle touch. It takes a firm touch. It takes a lot of appreciation. And it takes patience.
Here are some things we’ve picked up throughout the years.
Should you treat them like employees?...

There’s a lovely trend in journalism (and elsewhere) towards longform stories. These are typically what we think of when we think of magazine pieces — thousands of words, lots of explanations, wonderful pictures.
Is there a place for longform in marketing?...

It’s your big day.
The grand opening of the project you’ve worked years to develop is ready for prime time.
The TV mobile vans are here.  A business reporter from the local newspaper is on hand.  And you’re ready to go public.

Today’s websites are a far cry from what passed as a businesses’ public “face” only a few years ago.
When we began building and designing them, websites were more of an online business card with a a few graphics and minimal text-based information.
Contrast that with today’s sites that are rich in content and functionality, while allowing users the ability to buy and receive services online....