The Drum | Marketing, advertising, design and digital news

Marketers are increasingly finding themselves with an expanded mandate to contribute greater value and measurable results, deliver exceptional customer experiences and drive a customer-centric corporate culture shift across the enterprise. No surprise...

Ad agency R/GA has turned to Google's Andre Le Masurier as its new chief creative officer for EMEA.
Le Masurier will join at the end of April from Google's Brand Studio where he nurtured a full-service in-house design team. Before that he enjoyed stints at the likes of 72andSunny, AKQA and Saatchi & Saatchi....

ITV has reported a ‘strong’ fiscal performance in its newly published full-year results for 2018, a position the broadcaster attributes to the success of its production arm and More Than TV revenue strategy.
Favourable performances through 2018 saw external revenues increase by 3% to £3.2m with total advertising revenues also heading in the right direction with 1% uplift, with online growth of 36% more than covering a decline in spot advertising....

Britain’s two biggest broadcasters are setting aside their own rivalry to create a joint streaming platform dubbed BritBox.
Advanced discussions are now taking place between the BBC and ITV with the expectation that other providers can be cajoled into taking part, providing a one-stop shop for British box sets, brand new commissions and on demand classics....