Law Firm Marketing Services - Lawyers on the web | Web marketing for l...

Law firms have two main reasons to spend money on a web site:
1. To get more business.
A properly designed and placed web site will generate qualified inquiries.

If you don’t expect any response at all from your visitors, you have a brochureware site.
Colorful, cool and self-centered. That’s ok, but why not have it work for you?
“For every one million unique visitors per month, 40% are driven away due to incomplete content — a lost cost for their lifetime value of $2.8 million dollars.” — Forrester Research “Companies spend millions of dollars driving visitors to their sites...

How To Get Links To Your Law Firm Site
Links are not the same – here’s the little known inside scoop on what works.
Most potential clients searching for a lawyer will do so using search engines such as Google and Yahoo. Google gets about 64% of all the searches so I will simply use Google as an example SE here....

One of the problems we run into are law firms with multiple practice areas.
The sites might be full of great content on dozens of practice areas. But nowhere to be found in search engines no matter what you search for.
The reason is simply that SEs don’t know what the site is all about. There are too many keywords, so none of them are taken seriously. In other words – the SE is confused and degrade the site....