Dog-Eared Social - Snackable learnings, data and industry news from a ...

The social media ROI (Return On Investment) is an elusive concept to many digital marketers. It’s defined, measured and calculated differently across different industries, companies and agencies.
But what almost all brands and businesses have in common, however, is that they use social and other marketing channels to drive traffic to their website. This is, almost universally, a key metric for brands that use social media – and there is certainly...

Social media automation is kind of like The Force – it can be used for good or evil. When implemented poorly, or in lieu of a real strategy, the results can be disastrous and, well, really embarrassing. But when used strategically, social media automation...

While there’s certainly a wealth of data to be gleaned on the Facebook Insights tab, a color-coded analysis on the Excel export can teach you a lot very quickly about what’s working, what isn’t and why.
What I love about this method is it’s actionable. Just a few minutes of sorting and color coding can help you optimize or entirely rethink your Facebook content strategy....

Regardless of your industry, events and conferences are both incredibly exciting and terribly overwhelming, especially if you plan to cover them live on social media.
Live tweeting, whether you’re doing it for your personal brand or for your organization, offers one of the largest, most under-celebrated opportunities to grow your networks both on and offline....