Marketing Agency for Start-ups & Small Businesses | KEXINO

By all accounts we’re standing by a cliff-edge, about to head into a global economic recession. It’s no surprise that businesses are looking for ways to mitigate the impending damage.
For most, that manifests as a choice between either reducing costs, or increasing efficiencies. And this is where most small business owners get it wrong....

Designing and executing effective marketing programs is a tough gig at the best of times. Today’s marketer faces a wide range of emerging strategic and operational challenges. Yet, on top of everything else, many marketers are additionally saddled with...

Part of marketing’s role has always been concerned with delivering information to people. Today, it would seem marketing is more concerned with looking for ways of extracting information from them.
The advent of digital advertising, a decade or so ago, provided marketers with an exciting opportunity. Being able to deliver messaging through digital channels more effectively opened up new possibilities for marketers of every shape and size....

There’s a danger in remaining overly confined within your own industry’s thought bubble. Reading and listening to peers too much can cloud your view of your job, as well as the industry as a whole. It pulls you in a direction that ultimately does more...