Marketing Agency for Start-ups & Small Businesses | KEXINO

Small businesses should adopt a more nuanced understanding of their customers, informed by behavioral insights and grounded in real-world observations.
You've been reading How Behavioral Science Thinking Improves Marketing Effectiveness on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha....

As digital marketing continues to evolve, understanding the power of "dark" social becomes crucial for marketers seeking to tap into the hidden currents of online conversations and drive meaningful engagement with their audiences.
You've been reading Dark Social: The Hidden Conversations Marketers Can’t See on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha....

By all accounts we’re standing by a cliff-edge, about to head into a global economic recession. It’s no surprise that businesses are looking for ways to mitigate the impending damage.
For most, that manifests as a choice between either reducing costs, or increasing efficiencies. And this is where most small business owners get it wrong....

Designing and executing effective marketing programs is a tough gig at the best of times. Today’s marketer faces a wide range of emerging strategic and operational challenges. Yet, on top of everything else, many marketers are additionally saddled with...