Freelance Copywriter | Web Content Strategist

I always tell my clients, “I’m not really writing for you; I’m writing for your customers, or your supporters. They are the most important audience.”
But recently I’ve been thinking about how a copywriter has to juggle the needs of a client’s audience with the need to appease and satisfy client-side stakeholders....

I was thrilled to get a chance to write for WWF International last year.
WWF were busy with a number of global campaigns and their in-house team needed a little support. I think they also valued having some fresh ideas from someone not immersed in the world of conservation – which I hope I was able to provide....

Your copy needs to address your audience’s questions, but it also needs to serve your organisation.
Your copy is there to communicate what you do and who you are, so consider how well the copy supports your goals.
Your goals might be:

 
 
As we mentioned previously, your customers have questions.