Joshua T Boswell | The Spellbinder

To determine your Optimal Selling Strategy (as you may know, this is Mark Ford’s landmark term, borrowed from his book Ready, Fire, Aim), your first task is to find where your most profitable customers spend their time … and their money.
In our world today, I believe that online customers are primarily found in one of two places: Google or Facebook....

My great grandpa Boswell accomplished an insane amount of things in his lifetime… all without the technology resources we have today.
How did he … and other incredible pioneer men and women of the day – do it?
He used an incredibly simple – but powerful – principle that I call, “One Ship, One Port”....

I received an email not long ago asking for advice on how to go from zero to full time, successful copywriter in the next 12 months.
In a flurry, I pounded out the following email… I thought you might like to read it. smile emoticon
******Email Start*******...

Looking in the rear-view mirror, I could see the grin splitting his face underneath eyes that were firm, determined, and dancing with excitement all at the same time.
Our big brown van – a 15 passenger Ford Clubwagon – is hardly what you would call “inconspicuous”, but that only added to the fun challenge that we had given ourselves. My son Joshua had the “package” – a orange, jack-o-lantern shaped goodie bag filled...