Home | Jonah Berger

Now that we’re in the thick of the holiday season, a lot of us are reflecting on our year and our relationships with our closest friends and family. We frequently rely on digital forms of communication to connect with people – whether it be text, email...

Our senses have a big impact on what becomes popular and fizzles out. THE word “cool” has been cool for a long time. Originally associated with temperature, by the 16th century the term had evolved to describe not just the atmosphere, but also an internal...

Optimizing headlines for attention can be a good thing.  But when that starts to become the only thing people think about, it’s time for some new content metrics. Sharing is big business. Rather than focusing millions of dollars on advertising that may...

There’s a lot of excitement around viral. But it’s time to move past the hype and focus on how it can really benefit business. It’s time for Viral 2.0. You can’t go a week without hearing about some new viral video. WestJet&rsquo...