john koetsier – // write @ Forbes :: host @ TechFirst :: CEO @ Sparkpl...

I just studied 300B ad impressions, 9B clicks, 400M app installs, and $1.1 billion in marketing spend by hundreds of marketers over an entire year.
The key thing I found?
Marketers need to be flexible and adaptable to rapidly changing conditions including cost and consumer interest, because they shift weekly and even daily in the holiday season. A cast-in-stone marketing plan made last quarter just won’t cut it....

It’s Cyber Monday, the opposite of “buy nothing” day, and Adobe estimates that we’ll hit about $8 billion in online sales today after a record Black Friday that saw the most mobile sales of any day in U.S. history.
So which categories will be hot today?...

Mobile sale in the U.S. hit a new record as consumers purchased more than $2 billion straight from their phones — almost a third of all e-commerce sales on the traditional shopping holiday.
Total online revenue hit $6.22 billion, according to Adobe.
That’s up 17% from last year....

What’s interesting to me about the Great Crypto Crash Of 2018 …
everyone should realize that money is a collective fantasy. As soon as we stop believing in it, any kind of currency loses its value
decentralization has a complexity cost which is a natural barrier to entry...