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John Fahy. John Fahy is the Professor of Marketing in the University of Limerick. He is also an established author and speaks on Marketing...

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Johnfahy.net news digest

  • 8 years

    What's Your Opinion on Polls?

    With election season ramping up in more than one country at the moment you will be hearing plenty about opinion polls as they are gathered, published, dissected and discussed over the coming weeks and months. But just how good are they and what is their...

  • 8 years

    There May Be Life In Those Old Products Yet!

    So Xtra-vision finally succumbed to the harsh realities of life in the DVD rental business with the closure of its operations in Ireland last week and the loss of 580 jobs. But perhaps the most interesting aspect of this event was that it took so long...

  • 8 years

    Coca-Cola's One Brand Strategy

    These are certainly interesting times for the soft drinks giant Coca-Cola. While ever granular levels of segmentation and customisation are all the rage in many industries, here’s one company that is heading in the opposite direction. Earlier this month...

  • 8 years

    Fianna Fail's First Election Mistake

    The appearance of this ‘pre-election’ poster generated quite a buzz in the newspaper and broadcast media over the weekend as commentators agonised over whether this marked a new direction in Irish politics and a rise in the type of negative campaigning...

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