Joe McVoy - Marketing Systems

I talked in an earlier posy about the need to have “Something Good To Say” in your marketing and to be able to provide definite proof to your customers and prospects as to why they should choose you.
The above ad is one I did for a painting contractor client that eliminated all his competitors and let’s go through each element of this ad to see why it was so effective....

Most clients I meet with do not really understand the complete process of doing effective marketing that works.  The purpose of this post is to outline the process in a simple way and illustrate the systematic process we install for our clients.  There...

Most marketing totally sucks and does not differentiate the advertiser from their competitors at all.
This short post will give you three evaluations to apply to your own advertising or marketing pieces to see for yourself if it’s any good or not.  Almost all marketing out there uses only platitudes – in other words, words and phrases that are meaningless...

If so, does everyone know that or are you a “Best Kept Secret” in your own marketplace?
There are really two different sides to your business…
There’s the “inside reality” and there’s the “outside perception.”