Hyper Dog Media – Energize Your Marketing

October 2012 was another busy month for Google. The search giant started the month by announcing 65 changes they made during August and September. Google also pushed out a new Penguin Update (v3) on October 5 – these Penguin updates penalize the overuse...

Businesses thrive when they have an effective way for customers to find them on Google – the search engine most frequently used by your future customers. One of the most effective ways to ensure your business is found is with citations.
A citation is any mention of your business online. A structured citation is a mention of your business on a directory such as Google My Business or Yelp, and an unstructured citation is your business information (NAP: Name, Address, Phone Number) that...

Google has made many changes over the years, other engines have followed suit, and SEO has evolved along with these changes. Consider these 6 ways Google has changed over the last several years.
1. More pages are not necessarily better
Google used to reward what would now be considered duplicate content. Endless search results pages, doorway pages, and many other techniques of the past are easily detected by the modern Googlebot. In today’s world, these techniques can be ignored, or...

The amount of organic traffic coming to a website is an important measurement of SEO success, but several factors can mean fluctuations – or even decreases – while rankings are stable.
Four Ads at the Top
In the last year, Google has removed text ads from the side of their search engine results pages (SERPs) and placed up to four at the top. For many competitive queries, this means less visibility. In many cases, the #1 organic position is now below the...