Jeff Cobb -

If you work in a field like medicine, law, or accounting, the basic unit of continuing education is a commodity. Credits are everywhere. Prices have been pushed down, often to zero. It is very hard to differentiate one provider from another.
The usual response is predictable: more topics, more formats, more discounts....

In our annual learning-business landscape survey at Leading Learning, “limited marketing resources” reliably shows up as a top challenge—and “enhancing marketing and outreach” is a top planned investment. When we dig in with clients, the headline “marketing...

In our 2025 survey of the learning business landscape, association respondents ranked “increasing revenue” as #1 for both their primary and secondary strategic goals for the year ahead. Early returns for our 2026 survey show similar results.
We have consulted with organizations over many years, and we have seen the pressure to grow education revenue increase significantly. Boards expect it. Staff want it. Vendors promise it. And yet most education portfolios continue to underperform. Market...

The terms learning culture (or, alternatively, culture of learning) and learning ecosystem have been relatively trendy in the corporate learning and development world for many years, but our experience has been that they are used much less frequently...