About - James Clive-Matthews - content strategist and digital marketin...
Jcm. James Clive-Matthews is a digital marketing consultant and content strategist, once best known as the award-winning blogger...
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About - James Clive-Matthews - content strategist and digital marketing consultant
James Clive-Matthews is a digital marketing consultant and content strategist, once best known as the award-winning blogger "Nosemonkey"
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Britain, the Conservative Party, David Cameron and the EU - Nosemonkey's EUtopia
If you want to understand Britain’s rather odd relationship with the EU, you could do far worse than read this really rather good overview in this week’s Economist, especially considering its focus on...
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Nation states, regionalism and the EU - Nosemonkey's EUtopia
In the comments to my National identity vs European identity post, where I’ve been arguing that it’s perfectly possibly to have a sense of belonging to multiple different groups, and thus to have mult...
Jcm.org.uk news digest
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2 months
The problem with thought leadership isn’t due to GenAI
If you’re happy with platitudinous banality for your “thought leadership”, GenAI is great!
The trouble is, this isn’t just a GenAI issue.
Many (most?) brands have been spewing out generic nonsense with their content marketing for as long as content marketing has been a thing.... -
4 months
On systems thinking and why strategies fail
I’ve seen this piece shared a lot, and like it. I’ve long been a fan of SystemsThinking (check my bio, it’s at the heart of my approach to everything).
But I’ve always seen Systems Thinking as more of a mental model or reminder to look beyond the immediately obvious causes and effects that could impact a strategy, rather than an enjoinder to try and literally map out interactions between all the different... -
2 months
The AI content debate continues
GenAI content is neither good nor bad:
– Bad AI content is bad.
– Good AI content is good. -
3 months
GenAI continues to make major errors in news summaries
“45% of the AI responses studied contained at least one significant issue, with 81% having some form of problem”
I’m a big fan of using GenAI to assist in research, ideation, and even sense-checking – asking it to help me with my own critical and lateral thinking. I use these tools multiple times a day, and am constantly encouraging the journalists I work with...
Domain history
| Web host: | The Hosting Heroes Ltd |
| Registrar: | Nominet UK |
| Registrant: | J Clive Matthews |
| Updated: | February 10, 2024 |
| Expires: | March 11, 2025 |
| Created: | March 11, 2006 |
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