About - James Clive-Matthews - content strategist and digital marketin...

Jcm. James Clive-Matthews is a digital marketing consultant and content strategist, once best known as the award-winning blogger...

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Jcm.org.uk news digest

  • 4 years

    The growing social media advertising boycott

    The most surprising thing with this growing move away from social media advertising is that it has taken this long for brands to realise that they can’t control the context in which their adverts appear – and that context can change perception of their...

  • 4 years

    The art of persuasion 2: Barthes and the audience (for marketing)

    A Barthes sign – deliberate irony… So, last time I started at the beginning of the art and science of persuasion, looking at how Aristotle’s rhetoric is still the basis of modern marketing, via his 3-part system of:
    Ethos (basically the speaker’s credibility or brand)...

  • 4 years

    The basics of persuasion: Aristotle’s rhetoric (for marketing)

    So, as I’m going to start writing about what I’m reading (and occasionally watching or listening to), as well as to explore a bit more about what I do for a live ng, I should start at the beginning. Even if I’m likely to jump around a lot afterwards...

  • 4 years

    #BlackLivesMatter

    Words are important, because language shapes our understanding of the world.
    Over time, our choice of language can shatter or reinforce preconceptions – creating feedback loops of frustration or moments of radical shifts in perception that in turn can change society itself, for good or ill....

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Web host: The Hosting Heroes Ltd
Registrar: Nominet UK
Registrant: J Clive Matthews
Updated: February 10, 2024
Expires: March 11, 2025
Created: March 11, 2006

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