About - James Clive-Matthews - content strategist and digital marketin...
Jcm. James Clive-Matthews is a content and communication strategist helping global brands build clarity, coherence, and impact with...
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About - James Clive-Matthews - content strategist and digital marketing consultant
James Clive-Matthews is a digital marketing consultant and content strategist, once best known as the award-winning blogger "Nosemonkey"
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Britain, the Conservative Party, David Cameron and the EU - Nosemonkey's EUtopia
If you want to understand Britain’s rather odd relationship with the EU, you could do far worse than read this really rather good overview in this week’s Economist, especially considering its focus on...
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Nation states, regionalism and the EU - Nosemonkey's EUtopia
In the comments to my National identity vs European identity post, where I’ve been arguing that it’s perfectly possibly to have a sense of belonging to multiple different groups, and thus to have mult...
Jcm.org.uk news digest
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29 days
The Growing Shift From Message Control to Brand Interpretation
The 2026 Reuters Insitute Digital News Report is out, and we’ve finally reached a tipping point that’s been long coming. If this is the case for news organisations, it’s definitely the case for brands:
“even the most digitally advanced news organisations are increasingly having to contend with the reality that in most countries intermediated third-party consumption platforms are more popular than the branded digital properties publishers themselves... -
1 month
The Compound Interest of Organisational Friction
Agree with much of this, from my former occasional WPP collaborator Siobhán Woodrow.
Strategy, brand, marketing, content, media, delivery, and stakeholder reviewers all tend to optimise for their own objectives/needs, while trying to minimise their team’s risk at the point they hand work to someone else. That’s where the delays, rework... -
2 months
The Problem Isn’t AI Content – It’s Commodity Content
Just as I find myself skipping LinkedIn posts with telltale AI cadence, so Google’s skipping content that’s too AI dependent.
There’s still definitely a case for using AI to help produce content – especially if you’re working in your second language, struggle with dyslexia, or have other genuine reasons to use it to tidy up messy copy with solid substance behind it.... -
2 months
Why AI Makes Google’s E-E-A-T Focus More Important
So it turns out Google doesn’t like “commodity content”, and rewards content that’s original and interesting in search and AI results.
Give it half a second’s thought and this was always going to be the direction Google was going to take with its AI search....
Domain history
| Web host: | Private Customer |
| Registrar: | Nominet UK |
| Registrant: | J Clive Matthews |
| Updated: | March 06, 2026 |
| Expires: | March 11, 2027 |
| Created: | March 11, 2006 |
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