Jackhonky | Graphic Designer, Writer, Baker

Spot Bagel, based out of South San Francisco, approached me to create a logo that was whimsical, hip and fun, without losing sight of the fact that all of their artisan bagels are handcrafted with chef-developed flavors. Traditionally made by boiling...

In some ways, the concept of Spot Bagel had the cards stacked in its favor. The owner of the bagel company had previously owned a bagel company up in Seattle called Spot Bagel Bakery years ago, which featured a Dalmatian as it’s mascot, albeit in a more...

Though the final logo for Spot Bagel above was a success, the original concepts of Belle’s Bagels and Secret Bagel had their merit as well. Working with the concept of Secret Bagel especially was fun, as it evoked so many different concepts and ideas...

Developing a logo can be a labor intensive project. Not only do you have to take into account the concept of the brand itself (and often times the naming of the product/service) but conveying its core essence, can be a tricky thing. Logo work can take...