Programmatic Marketing | Multicultural Marketing – Programmatic Market...

Often, clients ask us: how big the difference Chinese culture related content would make to an ethnic marketing/advertising campaign result?
Rather than just simply giving an answer, I would always tell this story to my clients:
A few years ago, I was working for a globe online survey panel company and the company has online communities around the world. One day, the online community designer wanted to test a new web page design which would be rolled out to the APAC region....

大家都知道谷歌现在已经成为全球范围内最大的搜索引擎。很多用户可能已经注意到，在谷歌搜索结果的最顶端和右侧，经常会出现带有广告标识的搜索结果 （如下图）。
这就是谷歌的关键词广告系统（Google Adwords）–  通过关键词广告 (keywords searching) 的方式推送给网络用户的广告。
越来越多的品牌和广告主选择使用谷歌的系统推广自己的产品和服务。这种自动优化的广告服务不仅方便了浏览用户的搜索，同时为企业带来了目标用户群体的关注。

One of the favourite questions that clients like to ask us is “is your solution effective?” Especially those clients who are still spending most of their media budget on traditional media but seeking for a new solution, or a new media mix, however is...

Below are some of the most effective targeting that allows advertisers to target ethnic/Chinese consumers.
Audience Targeting
Utilize audience data to ensure campaign ad accurately reach campaign target audience by their demographic data as well as interest and keywords data...