Internet Marketing for small European Businesses

First of all, what do I mean by "Online Brochure sites"?
I mean sites - especially small business websites - that are simply an electronic rendition of a paper-based brochure. You and I have seen them a thousand times - we may even run one or two of them ourselves (my hand is definitely 'up'). The greatest...

"Pay Per Click" is the form of internet advertising in which a company opts to pay for an advertisement, which is then presented via the Search Engine Search results or via peoples' own websites. If someone happens to 'click' on the advertisement, a...

Tough times call for a change of mindset and expose weakenesses in the old one. You get this "duh!" moment when you cotton on.
I think we all became used to the idea in business of "making it big" (granted we did at least accept the rarity - but it was still our goal). That is, of having these "Branson" episodes where an idea (whatever it is) suddenly seems to become big overnight...

Long live the king! No, no, not a flesh and blood monarch, but the "King" of internet traffic: CONTENT. And not static, never-changing, content, but vibrant, intertesting, dynamic content that sends the Google spider-bots scurrying around websites like...