Digital Marketing Agency Dublin | Inspiration Marketing

So, web accessibility has been a big deal lately, and it’s about to get even more important when the requirements of the new European Accessibility Act kicks in.
The EAA supposedly applies from June 28, 2025 – yeah, the date has passed! – and it’s all about making websites and other stuff more accessible for people with disabilities. We’ve been looking at what this means for Irish businesses and honestly, it...

AI and Large Language Models (LLMs) have burst onto the scene in marketing departments across the world. We are already tired of hearing about AI but let’s kick-off with clarifying exactly what it is and what is an LLM.
AI, or artificial intelligence, refers to computer systems designed to mimic human-like intelligence. These systems can learn from data, make independent decisions, and perform tasks that traditionally would have required human brainpower....

We’ve done deep dives on web design topics before, looking at the role of  Colour Psychology in Marketing and Visual Storytelling, for example.  Now, let’s consider two terms that frequently appear in discussions about website design – UX and UI. What...

From our experience, lots of businesses don’t see the value of content marketing and don’t really want to invest in it. But they do want business leads and they can see the benefit of appearing in google search results.
The reality is that there is a strong correlation between publishing fresh, relevant content on your site on a regular basis, and performing well in Google results. And businesses that fail to prioritise search engine optimisation (SEO) and content marketing...