Digital content is that interesting, informative and engaging stuff that :
Populates a website
People share on their social media accounts

At the most basic implementation, personalisation is setting up marketing campaigns for different groups of users. At the more complex integration, it is the use of browser cookie information or other technology implementations – Neil Walter
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Remember that client data which you’ve been letting accumulate over the past few years ? Now is the time to use it to deliver more accurate and targeted and personal interaction with your clients. So, how do you use this to your advantage going forward...

If your business’ website isn’t optimised for mobile by the end of 2014, you’re losing money and you’re delusional if you think otherwise!
You have permission to take this to stubbon members of management
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