Sentient Technologies | Artificial Intelligence Platform for Online In...

We’re proud of the work we do every day at Sentient, from helping some of the world’s biggest companies optimize their digital experiences with Ascend to our cutting-edge research work in neuroevolution and new learning methods. So, it’s always rewarding...

Getting started with conversion rate optimization (CRO) is no simple task. It involves a lot of ideation, data analysis, and website designing among other things. With a plethora of CRO methods available on the market, it can be difficult to understand...

“Keep it simple at first and have a bit of rigor in your process. This way, you know that you are testing something significant that will drive your experience forward.”
Starting a new testing program can be a daunting task for businesses that haven’t started testing yet. Sam Miller is a Digital Consultant at Cognifide, where he helps businesses get started website testing and learn how conversion rate optimization adds...

With the digital landscape becoming more and more competitive, businesses must go above and beyond to create the most personalized and streamlined online user experience for their customers. This is why website experimentation has become a necessity...