The First Agent-Native Composable Advertising Platform - Infillion

Retail media has become a core growth channel for retailers and brands alike. Networks have expanded beyond onsite placements, built sophisticated audience strategies, and increasingly positioned retail media as a performance engine.
As that growth continues, one issue keeps surfacing in conversations with advertisers: performance measurement still leans heavily on ecommerce outcomes, even though a large share of retail sales happen in physical stores....

For years, sports marketing has been organized around a familiar center of gravity: the broadcast.
But what changes when fandom stretches beyond a single screen or a single moment and into a full, lived experience—one that begins well before kickoff and continues long after the final whistle?...

This year, we found ourselves in more conversations than ever: across offices and Zoom calls, in Slack channels and AI chat windows, and on stage at CES, Cannes, and AdWeek NYC.
The through-line? AI’s collision with the media industry. Not just as a tool, but as a fundamental shift in how the industry creates, buys, and measures advertising....

In the first two parts of this series, we focused on the present tense of advertising’s infrastructure problem:
How fragmentation buries teams in tools and manual work
How that same fragmentation quietly drains budgets and erodes trust