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Artificial intelligence, or AI for short, is one of the most highly anticipated digital healthcare technologies. While the concept of AI may still seem futuristic to some, the era of machine learning is already here. Uptake in pharma has been relatively...

We have recently discussed several important considerations for pharma when looking into the future. While some future directions seem clear, such as the increased use of pharmacogenomics for personalized medicine, digital tools and neurotechnology apps...

In this medical cannabis advisory board case study, we summarize the design, results, outcomes, and benefits of conducting a series of online touchpoints for creating educational materials with key opinion leaders.
In the first of two planned touchpoints, the client used interactive group discussion tools to gather important insights from senior medical cannabis dispensary representatives on their practice. Moreover, the best ways to educate other practitioners...

Why sleeping well is key to your wellbeing and productivity
Did you know that poor or too little sleep can have important long-term effects on your health and well-being? Not to mention its effects on learning, memory, problem-solving, decision-making, and productivity. Impetus Digital wants to help you be more...