How to Write a White Paper with Examples and a Free Template

Josh Dorfman grew The Lazy Environmentalist Newsletter to 100,000 subscribers. And now he’s growing his second newsletter, Supercool, while running his company, Plantd.
So, I spoke to him about growing newsletters, podcasts, the environment, AI, and so much more....

What separates a top 1% media buyer who has one success story after another from those struggling to break even?
I was curious, so I invited David Schloss to the Scroll Halters podcast to tell us all about the latest ad strategies and funnels that are killing it for him and his clients....

When most people write copy for men or women, they just use the same templates, workflows, or “copywriting formulas”.
They have no idea that you need to adapt your copywriting approach based on whether you are writing for men or women. This is why many campaigns with products and offers that look good on paper repel half the target audience....

The most important part of marketing is to know your audience better than they know themselves. The second one is to have a strategy that delivers a unique message to your audience at the right time.
Many people falter in the latter, so I invited Shaun Penrod on to The Scroll Halters Podcast to talk about how CMOs help build and execute successful marketing strategies for their clients....