Ima lures / JDM Fishing lure - ima lures

Every fall, bass focus their efforts on baitfish. Whether they are threadfin shad or gizzards, blueback herring or any other small forage, all species of bass are gorging on them across the country. There are many ways to catch them when bass have their...

With so many great lures available to today’s anglers, picking the right one comes down to knowing the situation. Topwater baits like the Finesse Popper can be situational depending on the season, water temperature, weather conditions, and more.
Bass fishing success is all about finding the right time to throw the correct lure. It is the challenge that keeps us all coming back for more. Professional anglers make a living making these decisions seem easy and have a knack for choosing the right...

Catching schooling bass on topwaters and subsurface baits can be some of the most exciting times of the year. The action is often fast and furious and there is always a good chance to catch a true giant.
Michael Murphy
Photo: Bassmaster

Most anglers reach for the jerkbait when the water gets cold, but they can be just as effective with warm water temperatures throughout the year. Pro anglers are discovering that there is never a bad time to throw a jerkbait as they perfectly imitate...