Branding Lab - Imaginary Zebra™

What makes a camera great may vary from person to person. Ultimately, it comes down to whether the camera can effectively capture what you want to capture and when you want to capture it.
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I’m a lifestyle photography hobbyist—I shoot a bit of everything and a lot of nothing. I don’t get paid to do it. I don’t typically blow images up to billboard size and my photos don’t generally need to appeal to anyone except myself and, for the most...

Otto Frei is a watch and jewelry depot founded by Otto Frei, a Swiss master watchmaker, and his wife Alice in 1930. The warehouse is chaos. Their website looks pre-internet. But this place is a gem. If you look close enough.
Otto Frei
126 2nd St, Oakland, CA 94607 They’re closed during the weekends and have odd working hours. 8-1230pm, then 130-5pm M-F. If you’re expecting a Home Depot experience, you couldn’t be more wrong. With more than 32,000 unique items in stock, they simply...

A bookplate (or book-plate, as it was commonly styled until the early 20th C.), also known as ex-librīs [Latin, “from the books of…”], is usually a small print or decorative label pasted into a book, often on the front end paper, to indicate its owner...

Some hobbies area better left untouched. A couple of months ago a friend introduced me to the watch mod (watch modification) community and I haven’t stopped thinking about modding a watch of my own since.
The watch mod sub-culture: -Like custom cars, there’s a community of watching modding fanatics, particularly for Seiko watches due to its affordability and its beautiful and widely compatible automatic movement (the engine of the watch). People can find...