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3 min read
“Customer experience is the next competitive battleground.” – Jerry Gregoire
In this highly competitive business environment, customer experience is the key differentiator for businesses of all sizes. The success of any business depends on its ability to attract, retain and satisfy its customers. And, that’s where customer relationship...

4 min read
“Your brand is what other people say about you when you’re not in the room.“ This quote by Jeff Bezos, the founder of Amazon, perfectly sums up the importance of brand reputation management.
In today’s digital age, where customers have the power to share their opinions online, it’s essential for businesses to actively manage their brand reputation. Here are some insights into how to manage online conversations for your business and the role...

3 min read
“Local SEO is not an expense, it’s an investment. It’s the future of marketing for small businesses.” – Bruce Clay
Search engine optimisation (SEO) is a critical component of any digital marketing strategy, especially for local businesses. With over 3.5 billion searches per day on Google alone, it’s essential for businesses to rank high in search results to attract...

5 min read
“Content is king.” This statement, famously coined by Bill Gates, highlights the importance of creating high-quality content to attract and retain your target audience.
In today’s highly competitive digital landscape, creating shareable content has become a necessity for businesses looking to increase their brand awareness and engagement levels. However, with so much content being produced every day, it can be challenging...