Foundry (an IDG, Inc. company) • Technology Marketing Intent data

“Be ambitious.” That is the advice Amy Protexter, SVP of Marketing at Insight, shared with Matt Yorke, IDG’s Global Chief Revenue Officer, during a recent conversation. She applies this advice to many aspects of her job, including navigating digital...

We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing observations for 2022:
The End of the B2B Marketing Campaign is Near...

If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report ‘The sales development landscape into 2022‘, this is one of the most important processes your organization can implement to help you generate net new...

Sales development and lead nurturing is the fuel that drives your organization towards high conversion. But, as we all know, it is getting more difficult, especially for technology organizations.
Why has sales development become more complex? Because the competition is growing at breakneck speed, buyers have more options than ever before. With every technology organization working hard to convert leads, your organization needs to ensure ideal...