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Imagine yourself 3 months from now.
You’ve poured your life savings into bringing your app to life. It’s jam packed with all of these features that you just know your users are going to love.
You’ve been working on traction while your team has been building the app so you get a steady stream of users. But wait, something’s wrong....

First impressions are just as important online as they are in real life. As we give users more and more choice, their patience for sifting through poorly designed landing pages gets lower and lower.
According to a 2012 study from Google and the University of Basel, users judge a website’s aesthetic beauty and perceived functionality in about 1/20th – 1/50th of a second....

Freelance is having a moment. There are 55 million independent workers in the U.S. alone, and that number is expected to increase to 50 percent of the total workforce by 2020. The gig economy is getting bigger, but it’s also changing.
To explore these changes, AND CO, the support system for freelancers, recently fielded a comprehensive study among hundreds of independent workers from all over the world. The freelancers interviewed reflected a range of professions (creatives, strategists...

It’s a daily hustle to grow a small business into a sustainable operation and entrepreneurs wear lots of hats from marketing to sales, accounting and finances.
So with all of those balls in the air at once, who has time to focus on the nuances of design?...