Award-Winning eCommerce Marketing Agency | Inflow

We’re often asked by clients to help them understand the impact of a site change or redesign. More often than not, they want to measure impact using conversion rate. This is understandable, but the way most people look at conversion rate leads to incorrect...

We have seen that eCommerce marketers tend to chase keywords with a high search volume. As a result, everyone in a given space is hunting for the same keywords that get search traffic. Does that sound familiar?
These higher volume keywords can get good, sometimes great results…if you can beat the competition. Often, however, you end up running out of high volume keywords to target that you can actually rank for....

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit.
The problem is that focusing on ROAS alone does not yield the maximum potential profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs....

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions?
We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. The problem is, they often don’t know what their ROI from live chat is (or how to improve it)....