Gocrossmediagocrossmedia | Creative Agency Services Brisbane, Port Mac...

We recently developed a commercial for Stratton Finance in the Tamworth region. The national head office loved it so much we made one for them too! Here’s the break down on why this ad was successful.
1. It’s on brand
We developed this ad using Stratton’s very consistent brand style by creating an animated ad using their icons, and strong brand colours. We also thought about their brand personality – what language do they use? How do they want to be perceived in the...

“It’s not enough to be creative. Here’s how to make sure your efforts get results.”
An ability to come up with a unique and creative concept will give your advertising more scope to succeed but keep in mind it still must be effective to be considered successful. If it’s not seen by the right people at the right time, then the creative...

“What’s the use of running if you are not on the right road”? This saying from the famously efficient Germans can be aptly applied to marketing your business. But how do you find out if you’re on the right road? Planning! You might take a few wrong turns...

There’s a lot more to advertising than just listing your products and services. With so much advertising clamouring for attention, being able to connect with your target audience is crucial. That’s were a great concept really shines.
Kenso Agcare
This campaign illustrates perfectly that often the best way to sell a product is not to sell the product itself. Kenso Agcare produce agri-chemicals: primarily fertilisers, herbicides and pesticides. However, you’ll notice that’s never mentioned in their...