Price Optimization Blog

Being strategic with your pricing is one of the surest ways to boost your company’s sales growth. Lowering your prices just the right amount gives you a better shot at market penetration and at being competitive in a tightly contested field.
However, there is a point when such competitive pricing becomes problematic—when it becomes predatory pricing....

When you’re running your SaaS business, dealing with a huge glossary of financial terms daily, it’s to be expected that you might occasionally get two terms with similar meanings mixed up. You might confuse your deferred revenue with your fulfilled revenue...

Bloomberg’s online subscription created quite the kerfuffle when it was released, sporting a much higher price point than the majority of the competition. As a titan in the financial media market, their digital-first mindset puts pressure on The Wall...

The quilting and knitting industries are a lot bigger than you think, which is why we’re going to do something a little bit different in this episode and take a look at how someone might go about capitalizing on these industries. While services like...