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Google has an index of billions of websites. When an internet user makes a search using a search engine it will show websites that are relevant to that particular search.
How is relevancy determined?
In simple terms – content. If you are interested in the French Open Tennis scores then you will most likely search for ‘French Open Tennis Scores’ and a list of sports websites will appear for you to select from. Google has indexed...

This week one of our clients has fallen victim to what is called ‘Negative SEO’. This is a very rare occurrence that is very difficult to prepare for but the impact can be devastating on a websites rankings. It is likely to never happen to...

It is difficult to talk about building authority without mentioning link building. Why, because that is what is required to gain page authority and page rank.
Unfortunately the term ‘link building’ has been given a poor reputation by companies who use poor tactics to rank a website and ultimately damage the reputation of that site for the long term. More on this later…....

Google has an index of billions of websites. When an internet user makes a search using a search engine it will show websites that are relevant to that particular search. How is relevancy determined? In simple terms – content. If you are interested in...