Research Services and Mobile Surveys in Emerging Markets

When most people think of market research, commercial applications like product development or advertising campaigns come to mind. However, market research principles and methodologies can be invaluable for non-profit organizations and social causes...

Kenya is currently experiencing severe flooding and above-average rainfall, which has resulted in significant loss of life, displacement of people, and damage to property. Since March 2024, over 200 people have lost their lives, and hundreds of thousands...

Ghana, a nation on the West African coast, has been grappling with an electricity crisis for years. This crisis has had significant socio-economic impacts, affecting industries, businesses, and households alike.
In April 2024, GeoPoll conducted a countrywide survey of 405 randomly selected Ghanaians to better understand the electricity crisis in Ghana....

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Africa’s economy, accounting for the majority of businesses and employment across the continent. Recognizing their vital role in driving economic growth and job creation, GeoPoll and Africa...