Gail Nott, CPDC – Business Coach for Soulpreneurs

"Does social media really work? What's the ROI?"
Those are the most frequently asked questions I get.
Smart business owners understand that social media isn't actually free. Even when they are not active on it, they understand that to use social media effectively, it takes time and know-how... and they are often busy enough....

In James Clear's article, This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened, he describes the "Aggregation of Marginal Gains".
It’s so easy to overestimate the importance of one defining moment and underestimate the value of making better decisions on a daily basis......

One of my goals with social media is to drive traffic to my client’s web site. In order to do this, the social media post must be enticing enough to compel a prospect to leave the social media site they’re on now and click through to read the rest of...

A version of this post was previously published on Ludlow Media’s blog, Video as a Master Format.
Effective content marketing depends on providing a consistent flow of content to your customers. The problem most business-owners face is how to create that content at a pace that suits their content marketing strategy — without compromising quality...