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Freshmarketing.eu news digest

  • 4 years

    ‘Spiked’ Seltzer Trend Comes to the UK – but what is it?

    In the history of Britain’s love affair with alcohol, the early part of the last decade belonged to the craft beer revolution, while recent years have been dominated by the so-called “ginaissance”.
    But the latest bacchanalian trend set to hit the UK in 2020 is fizzy water with booze in it, known as “hard seltzer”....

  • 4 years

    11 Best Milk Alternatives According to a Dietitian

    A year ago, during our annual hommage to the great sunshine state of California to visit the ever insightful Expo West tradeshow – I posted on my Linkedin a short observation about the enormous numbers of milk alternatives popping up.
    I wrote back in March ’19:...

  • 4 years

    The Keto Diet: A Trend with Mainstream Potential in the UK?

    “What is Keto?” was one of the ten most frequently searched health-related questions on Google in 2019, according to a Google data analysis released in December.
    It was all over Expo Wes during our visit to Los Angeles in March 2018.
    Interest in the high-fat regime has rocketed amid a flurry of social media activity. Now keto may be edging into the mainstream – so what’s the opportunity for retailers and suppliers?...

  • 4 years

    Everything You Know About Sustainable Eating is Probably Wrong

    From cod to clingfilm, the advice we’re given can often be confusing. If you’re serious about eating green, here are some straightforward solutions
    In food and drink, we all want to do the right thing. We want to shop and eat sustainably. But, sometimes, it is easier said than done. Our willingness to jump on the latest eco-trends and unquestioningly accept reassuring labelling can lead to unintended...

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