Freelance Writing Solution

furiousgeorge81 / Foter / CC BY-NC-ND
Every marketer wants their content to reach as many eyeballs as possible. But with an almost unfathomable amount of content created every minute of every day, how can you make this happen? If your content marketing strategy consists of nothing more than...

If you had to choose one priority with your marketing … if you only had the time or the budget for one marketing initiative – what should it be?
The brand positioning statement. To develop the most effective marketing strategy or any marketing tactics, you need to know what your brand means to your customers. This is true whether you’re a newly hired marketer looking to make a big impact, or...

Huntington Theatre Company / Foter / CC BY-NC-SA
With all the hoopla about SEO, content marketing, thought leadership and “online presence,” if you’re a business owner, at some point you have likely considered writing a blog. But before hopping on the blogging bandwagon, there are some things you should...

In August 2013, Google officially shut down their External Keyword Tool. This free keyword research tool was one of Google’s oldest and most useful tools for search engine optimization (SEO) – so many people in the industry gasped at the news. Fortunately...