Firstpoint Digital |

Running a thriving business is about a lot more than just having the best prices or quality, because there’s a big difference between what you offer and how people view it. From a sales perspective,perception is reality, and there are two keys to achieving...

Brand building to earn customer trust Image credit: Pxhere
In a digital landscape overflowing with personal commentary, a business without a brand is at a distinct disadvantage. After all, there’s so much competition for every scrap of territory that fundamental business models are rarely enough to get customers...

Driving Customer Loyalty
In a time of intensely-heated retail competition (both online and offline), customer loyalty is more valuable and sought-after than ever before. Big retailers will try any methods they can think of to keep their buyers from going elsewhere, and their...

Why Marketing is like writing a novel, not a short story
There are plenty of similarities between writing a novel and a short story, but plenty of differences too. Many authors start writing short stories before they attempt their first novel, since it helps to cultivate some of those important storytelling...