Fathom: Digital Marketing Specialists for the Marketing Leader

Finding the best tools to grow your business can be time consuming. If you’ve heard of social listening tools as a way of achieving your business goals, you may first be wondering what it is. Social listening is a process that requires you to track conversations...

If there’s one word that describes this year’s AMA Symposium for the Marketing of Higher Education, it’s student-centric. This reflects a fundamental shift in the way higher education institutions are starting to approach marketing.
Traditionally, higher education marketers focused on the question, “How do we increase enrollment?” But as changing technology and trends in student behavior drive yield rates down across the board, the new question is, “How do we engage students and...

[Webinar Recap] How Indiana State University Increased Yield
Missed our webinar? We’ve got your back. You can find the most important information from the webinar below—or you can watch it now.
It’s no secret that technology has disrupted nearly all industries, and higher education is no exception. The internet, social media and mobile devices now impact the way students research schools and submit applications....

You’ve heard it time and time again: technology is changing the marketing landscape and you need to keep up or your business will fall behind. While that’s partially true, the core concepts of a successful business are still in place – listen to your...