evolve9 – Where Tennis is Evolving!

Since evolve9 started talking about it over 3 years ago, Gamification has become a word that has been used to explain how to take concepts from computer game design and use them in a tennis lesson.
The concept is simple, if 91% (2013 statistic) of all kids in the US play games then maybe we should learn the formula and see what we can take. Kids after all spend way more time off the court than they do on it and so understanding their world is something...

Harrison arrived at his tennis lesson and from the moment he hopped out of the car he was in a frantic state.  Parents who have dropped their children at Kindergarten will be familiar with the scene.  Hysterical screaming.  Mum desperate for him to do...

I’ve been here before. The courts are still blue, the walls are the same and the fan in the ceiling spins at the same speed. There is the same stain on the ceiling from the leak that obviously happened years before.
I even recognize the kids. But only just, it has been 6 months or so. They look like the same kids but the huge smiles on their faces and the bounce in their step make them look like different versions of their former selves....

We have been fighting to strengthen our Girls Tennis Network (GTN) for the past two years.  We have been having little victories along the way.  Successful charity days.  Special GTN events.  A coaching team becoming more aware of “What Girls Want” were...