Erica Lee xo | copywriter for lady rebelles, trendy tastemakers & spir...

[This post was originally shared on www,bestkeptself.com]
There I was, innocently scrolling through my Facebook feed with unwashed tresses and wearing leggings as pants, when I saw it: a certain highly-intelligent (and drop-dead beautiful) colleague had just unabashedly announced her (laundry list) of recent...

Ladies, let’s get real.
Writing for the web is kinda incredible. When it’s done right, it can do insane things for you and your business (and consequently, your clients).
But there’s a not-so-glamorous truth about web writing, which is this:

If you’ve been in online business a hot second, I know you’ve heard the term “brand message” or “core message.”
I also know your eyes glaze over when you hear it.
I understand. It’s not the sexiest term, and I’m sure there are tons of other “business-building” things you’d rather spend your time on (ahem, Periscope, vision boards, Facebook groups – does scrolling through Instagram count?…)....

Sooo, as I’m writing this it’s officially 25 days into 2016. Is it just me, or does that seem totally crazy? It feels like just yesterday I was clinking my champagne glass against the (shot) glass of my one of my oldest friends to toast the new year...