Enterprise Advocate Solutions

One of my startup heroes Steve Blank wrote in a blog post that
“value proposition is the fancy name for your product or service”
It is with some trepidation that I have to disagree with Steve here. He is a brilliant mind but I do not share the view that a value-proposition is the same as a product or service. They are closely related but discrete concepts....

When planning and measuring business benefits there are three basic contributing elements: revenues, costs and intangibles.
If you look for guidance on “types of cost” most sources decompose cost types in accounting terms like those shown in the very good extract from velaction.com at the end of this article....

From the Washington Post
“I don’t think people resist change per se, but they resist the stress that change causes”.
“is about helping people get in a growth mindset, as opposed to a fixed mindset where people are trapped in the status quo.”...

An article by Tom Graves defining the scope of “business”
every organisation is also ‘a business’
the business of an organisation is whatever the organisation does, for whatever business-reasons and business-drivers