Engagio Marketing Orchestration - Account Based Marketing

Marketers face increasingly complex challenges in today’s data-rich landscape. What’s likely to happen? Which prospects are likely to convert? Which customers are likely to be good or bad customers?
To answer these questions and challenges, we turn to the art and science of predictive analytics....

Marketers face increasingly complex challenges in today’s data-rich landscape. What’s likely to happen? Which prospects are likely to convert? Which customers are likely to be good or bad customers?
To answer these questions and challenges, we turn to the art and science of predictive analytics....

A key mistake many companies make when embarking on an account-based strategy is treating all their target accounts the same. A better approach is to recognize there are different styles of Account-Based Experience (ABX) — ranging from truly one-on-one...

More Marketing executives are stepping into their roles as the primary driver of growth and change. They have begun transitioning from product and brand-centric advertising roles to ones with a focus on driving customer acquisition. It’s clear the board...