Email Marketing Sources

Let's briefly review the three types of email marketing:
1. Direct email
Direct email involves sending a promotional message in the form of an email. It might be an announcement of a special offer, for example. Just as you might have a list of customer or prospect postal addresses to send your promotions too, so you can collect...

Email marketing works for a variety of reasons...
It allows targeting
It is data driven

Why is email marketing so popular?
People unfamiliar with email marketing often wonder what all the fuss is about. Didn't spam kill email as a marketing vehicle? And if spam didn't kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Isn't email...

Email marketing is, as the name suggests, the use of email in marketing communications.
What sort of email?
In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:...